About Us

Established in 2015 in Calgary, Alberta, our company is dedicated to providing top-notch patient outreach services to dental clinics in the area. With a focus on professionalism and efficiency, we have built a reputation for delivering exceptional results for our clients. In early 2022, we partnered with the practice management software company—MaxiDent—to become its services division, further expanding our reach nationally.

As a company, we are dedicated to constantly improving and expanding our services to better serve our clients. We are always exploring new technology and innovative solutions to enhance the performance and efficiency of our operations. With our strong partnerships and unwavering commitment to excellence, we look forward to a bright future as a leading provider of outsourced calling services for dental clinics. Whether it’s through new product offerings or expanding our reach to serve even more clients, we will continue to drive innovation and growth in the dental industry.

We work remotely, and have staff covering
all areas across the nation!

Get to know us

We are dental professionals (just like you), helping our peers in the industry.

Let us help you.

Our Purpose

At U R DUE, we believe that every patient deserves to receive the best dental care possible. That’s why we are committed to helping dental clinics increase their patient engagement and improve overall oral health outcomes through our comprehensive patient outreach services. Whether it’s scheduling appointments, promoting regular cleanings, or collecting balances, our team of experts works tirelessly to make the process as seamless and stress-free as possible for both clinics and patients.

Our Vision

Our vision is to become the leading provider of patient outreach services for dental clinics across North America. We are dedicated to continuously improving our services and expanding our reach to ensure that every patient has access to the best dental care possible. By partnering with the most innovative and forward-thinking dental technology companies, we are committed to staying at the forefront of the industry and providing our clients with the tools and services they need to succeed.

Our Management Team
Alex Zlatin


With over 15 years in management, after earning a B.Sc. in Technology Management at HIT in Israel and earning his MBA in Edinburgh Business School, Alex entered the Canadian dental industry with a keen interest in helping people and the intention to help shape, and ultimately revolutionize, the dental industry as we know it.

His passion for helping dental professionals led him to orchestrate a series of endeavors, including authoring his first book, “Responsible Dental Ownership: Balancing Ethics and Business Through Purpose” to help struggling dentist owners master the business side of their practice, and founding the Dental Office Managers Association of Canada, in order to regulate the Dental Office Manager professions within the Canadian dental industry.

He is also the CEO of a successful Canadian dental software company, that now has acquired U R DUE Patient Services in order to continue to support and service dental clinics in Canada.

With over 25 years of prior experience in the dental industry, Lani transitioned from dental assistant to office administration and dental office management. Having found her passion working on Recall and treatment management, Lani has been helping offices maximize their bookings and accounts with U R DUE Patient Services since it first started back in 2017. She has become a fundamental part of management as the liaison between dental offices on-site team and the team at U R DUE Patient Services.

Outside of work, Lani is a loving partner, mother, and outdoors enthusiast. When she’s not at the office, she enjoys spending time with her husband Eric and her three children, Alyssa, Colby, and Adelynn. A true Albertan born and bred, Lani can be found boating on the lake in the summer with her family or reveling in the mountains during the winter.

Lani Ray

Director of Operations

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